The Start Up Docs

What We Do

The Startup Docs help frustrated, overworked, burnt-out physicians create lucrative businesses so they can practice medicine on their own terms and live the life they’ve always dreamed.

We Hear You

Are you an exhausted professional working a demanding job that robs you of time for your family, self-care, or any reasonable expectation of a life well-balanced life?

Do you depend on your job to make money to maintain your lifestyle?

Do you feel like slowing down is not an option?

Do you feel like you will remain stuck on a hamster wheel of frustration, scarcity, and anxiety?

Have you been contemplating how to make your business idea work to shift your life for the better?

We were once where you are: doing well but stretched too thin and unhappy. But now our entire lives have changed by taking back control of our time and finances ... and we're having fun while doing it! We are happier. Our relationships are thriving. We are more present and available for our children. We want to share this with other overworked physicians who often wonder at the end of a long workday, "is medicine worth it anymore?" We want to give you more reasons to still love your current career and not just live life, but to truly enjoy it.

Here's the good news: There's an easier - and better - way.

We'll help you build businesses that run without you. Yes, without you. It turns out that you simply can't scale being a physician. The work needs you. But you can scale a company! Come learn how we built lucrative businesses and now simply work smarter not harder.

Who We Are

Anika Goodwin, MD, FACS
Ophthalmologist | Eye Surgeon
CEO & Founder of multimillion dollar business, OpulenceMD Beauty
Successful Shark Tank Entrepreneur w/ billion dollar jewelry mogul, Kendra Scott
2021 Forbes Next 1000

Dr. Anika S. Goodwin is a board certified ophthalmologist (eye surgeon) with subspecialty training in Oculofacial Plastic Surgery. She is the co-founder of EYEmergencyMD, Inc, the first and only acute care ocular telemedicine provider and founder of OpulenceMD Beauty, a luxury eye-specific beauty brand featuring luxury magnetic lashes. She obtained her bachelor’s degree in pharmacy from the University of North Carolina at Chapel Hill in 1997 and her medical degree from the Medical University of South Carolina in Charleston in 2001.

She was recently featured on the ABC show Shark Tank where she successfully secured a deal with billionaire jewelry mogul, Kendra Scott, to take her beauty brand to the next level. She assists other highly compensated individuals with creating businesses that lessen their dependence on their current job and offer them more economic and time freedom to enjoy life.

Manasa Mantravadi, MD, MS
Pediatric Hospitalist
Assistant Professor of Clinical Pediatrics
CEO & Founder of a 7 figure business, Ahimsa®
2021 Forbes Next 1000 Entrepreneur

Dr. Manasa Mantravadi is a Pediatric Hospitalist. She received her medical degree from IU School of Medicine and completed a pediatric residency at Northwestern University. She trained at Cincinnati Children's Hospital for a fellowship in Endocrinology.

Most recently, she launched the world's first colorful stainless steel dishes for kids, Ahimsa®, after the American Academy of Pediatrics (AAP) highlighted the growing evidence of endocrine-disrupting chemicals in plastic harming children's health. The company has been featured in Parents Magazine, USA Today, Oprah, Real Simple, The Today Show and was the recipient of the 2021 Good Housekeeping Parenting Award. Ahimsa is now available at major retailers like Nordstrom and Buy Buy Baby. Celebrity fans include Jessica Alba, Gail Simmons, Eva Longoria, Mayim Bialik, and Rachael Ray! Dr. Mantravadi received the honor of the Forbes Next 1000 Entrepreneur in 2021.

What Others Have Said

Nicole Rochester, MD
Pediatrician and Founder of Your GPS Doc, LLC

My transition from physician to entrepreneur has been challenging to say the least. Many of the characteristics that make a great physician are counterproductive to being a great entrepreneur. Because Dr. Anika is both a wonderful physician and a successful entrepreneur, her business coaching and advice have been irreplaceable. Dr. Anika has one of the most creative minds I have ever encountered. But what makes her such a phenomenal business coach is how she pairs that creativity with strategy and action. I highly recommend her to anyone who is building a new company. The Start Up Docs mastermind will take you further than you could get on your own.

Zabina Bhasin, MD
Child Psychiatrist and Founder of In Kidz Co

When I met Dr. Manasa, I knew felt a connection with her. She is someone who gets me not only as a woman, a mom, a wife, a physician, and most of an entrepreneur.

She recognized my vision and mission and made sure I did not lose it. Whenever I needed advice or just needed to talk, she was there. Even in my wins, she had uplifted me and then talked me off the roof when I had an idea and did not look at the hype.

I know that any significant decisions outside my team and advisory board, Dr. Manasa is one of the people I turn to. When you are doing the same thing and learning in the same world, you will grow together finically and successfully!

Kat Gregory, MD

Pediatrician and Founder of Finn and Sawyer Clothing

The benefit of mastermind networking with other female physicians is that the competitive mindset drops away and the synergistic push is there. It’s no longer “how do I get ahead”… it’s “how do I help her learn what I’ve learned? How do I cheer louder when I see her succeeding?”. It quickly becomes a team game. Manasa has gone out of her way to pinpoint areas that will strengthen my business and to give feedback in a constructive, kind way. She is a great example of a leader who wants to share her success with others, build community, and celebrate the collective success of others in that community.

Sanlare T. Gordon, DO
Obstetrician/Gynecologist and Founder of Doctor Coily, LLC

I am here to tell you that if you are looking to start a business and scale a business, Dr. Anika is the person that you need. I have learned so much from her in such a short amount of time. She's the best. This is a woman who scaled a business from zero, and I know that it was zero because I was there when she started it, to a seven-figure business in about eight months. The knowledge that she has, the steps that she will keep you from doing, because there's so many people out there that tell you to make certain steps in order for your business to be successful and then you find out after you do it that you've wasted a significant amount of time and money. She will stop you from making those steps. She's amazing. Just spending an hour with her will completely transform your mind and your business.

Katina J. Boyd, PharmD
Doctor of Pharmacy and Founder of Seasonal Decor Chics

Dr. Anika has really helped me in my new budding interior design business to really decide what it is actually I'm doing. She challenged me to be very clear about my target customer, to be very clear about what I wanted my brand to exude before I did some of the basic stuff that we all want to do, like jumping out to do a website. I just want to thank her because I actually was able to really niche down and understand exactly what it is that I'm trying to do, who I am and what I represent. And I thank her so much. And I actually know she truly has vision.

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